"9/11 TRUTH" was always a poor choice of words
The phrase "9/11 TRUTH" has been demonized in the popular media for years. It is a dead term. It has all sorts of negative associations from space beams to tin foil hats to people who shout and interrupt with incoherent messages.
It is dead.
It was never a good marketing term, and it was always open to attack that we are pushing untruth under the banner of "truth."
The term that packs a much better punch is 9/11 Cover-Up. The Cover-Up is more tangible. It can't be immediately dismissed because everyone, and I do mean everyone, accepts that there are covered up aspects that the government has hidden from us.
Cover-Up puts the focus back onto those who are covering up, rather than onto unreliable sources spouting inanities on message boards.
Cover-Up prompts the listener to consider whether to take a side regarding the Cover-Up issue.
Cover-Up suggests a mystery, and piques curiosity.
Cover-Up has an exciting movie quality, that there is more to the plot that we should want to discover.
Cover-Up leaves open the possibility of criminality, and of uncovering more suspects.
Cover-Up can be considered treason in this matter.
Whenever the term 9/11 Cover-Up is brought into the discussion, a couple of handy facts about WHAT IS COVERED UP can easily accompany the complaint (and these are complaints). In this manner we can demonstrate UP FRONT some level of expertise and factual accuracy above and beyond what the listener is likely familiar with. It is always preferable to speak with authority and accuracy than to grovel under the false guise of "asking questions" and/or arguing over differing interpretations of the meaning of events.
Cover-Up is Treason
Some Cover-Ups are worse than others. In this case, we have the force of morality on our side. If some US officials know about foreign government sponsorship and/or participation in the attacks (Saudi, Pakistani et al.), and they refuse to execute their sworn oaths of office to defend the United States from these attackers, then they are technically committing high-treason.
It appears likely now that numerous congress critters are open to the accusation of treason, and they have clearly failed in their duties to expose what they know about the sponsorship of the 9/11 attacks.
This bi-partisan Cover-Up is simply unacceptable and morally reprehensible. It shouldn't be all that difficult to get the masses to see these basic facts, even without the corporate media, as long as they are presented simply as basic facts.
The 9/11 discussion has been derailed, obfuscated, demonized, lampooned, and ignored in part because of poor presentation. Keep it simple, stupid. One does not need a PHD in Civil Engineering to say: "Foreign governments" participated in the 9/11 attacks and funded the hijackers! Why is this covered up? Isn't that treason? Isn't the 9/11 Commission a fraud? Call the Attorney General!
Cover-Up is provable, and beyond a reasonable doubt.
"9/11 Truth" is intangible, subject to the whims and biases of the speaker and the listener, and gets us nowhere. It actually sets you up to derail your own message by making it about everything BUT the message.
Lastly -- "9/11 Cover-Up" makes it a current issue, and about who is covering this up right now. It's not about what happened 8 years ago, and it's not historical. It is about ongoing crimes by current office holders who continue the treason, and we demand a remedy now.