How I Ran an Ad on Fox News
March 18, 2010 - http://slatev.com/video/how-i-ran-ad-fox-news
Slate ad critic Seth Stevenson tries out a Google service that allows you to run your own commercial on national TV for as little as $100.
"Slate created its own commercial, largely cut from archival footage, and paid about $1,300. On late night television, that bought an audience of 1.3 million spread across 54 appearances...over four different cable networks."