Here it is! The final ad for the 9/11 global campaign!



The Ad that Will Be Seen Around the World

rethink911-bannerThe “metro” version of the ad is one of several that are being developed for various types of outdoor media. The highway billboard version will be much simpler. Read the fascinating story below about the design and polling of the ReThink911 ad.

WTC 7 to Take Center Stage
with $600K Ad Campaign

Yes… you read that right: $600,000. ReThink911* (a.k.a. Operation Tip the Planet) has raised $300,000 in pledges to match every dollar YOU raise by July 31 for this massive September advertising campaign.


Help move the campaign forward…

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Post it now!


Here’s how it’s going to work:

The ReThink911 campaign will distribute the $300,000 that has already been pledged based on the fundraising you do for your city (team) on a first-come, first-serve basis.  Once your city/team reaches its minimum fundraising target ($1,000, $2,000, $3,000, or $4,000, depending on the size of your city), funds raised by your team will be matched by ReThink911, doubling your team’s amount to pay for subway, bus or billboard ads in your community! **

Twelve specially designated U.S. and international cities will be given priority in matching based on the strategy we have formulated with our outdoor media experts. These cities will have larger ad buys of $20,000–half raised by local supporters, half matched by ReThink911. New York will have an ad buy of $60,000, part of which will pay for a massive billboard in the heart of Times Square that has already been approved. Close to 1 million people will pass it every day in the month of September! The goal: our ReThink911 ad will be seen in more than 50 cities across the world this September.

Using the incredible fundraising tool, ReThink911 will be able to raise funds in a hundred or more communities simultaneously, and the first teams to reach their minimum fundraising target will receive the corresponding match from the $300,000 in pledged matching funds. Don’t waste any time getting started!

No need to hunt for billboards in your area. We have contracted with an international outdoor media company to handle all of the placements for us worldwide.

Three easy ways to raise funds for your team:
  1. Donate to your local team’s page! Just select your team from our list of participating teams and donate now.
  2. Email your team’s unique Fundly link to everyone you know in your community and call them to make sure they donate! Share it on Facebook and Twitter as well.
  3. Become a supporter on for free and let others know!

If you don’t see your city/team here, add it right now.


Auckland, NZ
Buenos Aires
Burlington, VT
Cape Town
Chico, CA
Covington, TN
Halifax, NS

Kansas City
Keene, NH
Kuala Lumpur
Las Vegas
Long Island
Los Angeles
Madison/Milwaukee Madrid
Minneapolis/St. Paul
Newark, NJ
New York City

Portland, ME
Portland, OR
San Antonio
San Diego
San Francisco
Santa Barbara
South Bend
Springfield, MA
Tampa/St. Pete
Victoria, BC
Washington, DC
Winnipeg, CA


Why This Ad...

This ad is the result of polling hundreds of people who were unaware of WTC 7 and will be a powerful tool for raising 9/11 truth awareness worldwide. It’s designed to open the door for new people and begin the process of unraveling the official 9/11 narrative:

  • The centerpiece question: “Did you know a 3rd Tower came down on 9/11?”
    • Creates intrigue and curiosity by asking a question
    • Informs viewers about something they have not heard about: the destruction of Building 7 on 9/11
    • Introduces the possibility of new information about 9/11 without creating fear or resistance.
    • Is nonthreatening and relatable
  • The URL,, asks viewers to use critical thinking to consider new information about a topic previously considered closed, rather than presenting a thesis or a point of view.
  • The tagline: “The evidence might surprise you” lends gravitas and credibility as well as intrigue.
  • The caption identifies Building 7 and conveys the incriminating speed of the collapse.
  • The statement “2,000 experts call for an independent investigation…” illustrates the credibility of our organization by highlighting the large number of experts challenging the official narrative.

Because so many of the “Ad Contest” submissions were Building 7 related, the ReThink911 team took to the streets to poll the public on the subject. Astonishingly, we discovered that about 90% of people are still not aware of the third tower. Convinced that we would have our greatest educational impact by making people aware of Building 7, we scoured the contest submissions and began testing different possibilities.

One woman we polled named Jean asked, “Why not just ask the question, ‘Did you know a third tower fell on 9/11?’” That one question garnered a positive response from nearly everyone during the next day’s poll. Next, we tested and retested text and image components with 458 people until we produced an ad that consistently bypassed people’s defenses, while delivering a strong message –not an easy feat!

We hope that you are as hopeful about it as we are and will join us in all of the upcoming ReThink911 activities. Help us to grow from 10% public awareness of Building 7 to 100% by making this campaign a media and Internet sensation!

Let’s make history together this September! Tell your grandchildren that you were part of ReThink911, the historic movement that woke up the world – one city at a time!

* Stay tuned for the website launch in a few weeks.

**See below to find out your city’s target.The final allocation of funds is subject to change based upon the total amount of funds raised and the approval of ads in each city.

ReThink911 Fundraising Targets

Population Your Target ReThink911 Match
Less than 100,000 people $1,000 $1,000
Between 100,000 and 300,000 people $2,000 $2,000
Between 300,000 and 500,000 people $3,000 $3,000
Over 500,000 people $4,000 $4,000
Los Angeles, Boston, San Francisco, Washington DC, Toronto, London, Paris, Berlin, Madrid, Rome, Sydney, Vancouver $10,000 $10,000
New York $20,000 $40,000


But don’t stop once you reach your city’s target. Every dollar you continue to raise will be used for your city or another nearby city. The target is simply your threshold to receive ReThink911 matching funds. And please note, the funds raised by cities that do not reach their target will still be used toward ads in their city or nearby cities.

Unless we substantially outstrip our projections, our current plan (based upon recommendations from our international media buyers) is to only match fundraising efforts in the following cities outside of the United States and Canada: London, Paris, Sydney, Rome, Berlin, Madrid.

Not displaying properly? View Action Alert online



Like this ad. Like the slogan; like the address name. Love the idea of a billboard campaign. Great work!

But does it have to wait til September??

See Also: WTC 7 Comes to 3 Million More PBS TV Viewers

5-Minute ‘Spotlight On’ Segment Re-Airing this Summer!

Editor’s Note: If you see the 5-minute version of Solving the Mystery of WTC 7 on your local PBS station, please let us know. Just use the Contact Us form on our website; make sure to select “Other” In the “Subject Area” field and enter “Spotlight On” in the “Subject” field. Thanks!

AE911Truth is proud to air once again the fascinating 5-minute excerpt of Architects & Engineers: Solving the Mystery of WTC 7 on PBS stations nationwide! This mini-documentary, narrated by Ed Asner, introduces viewers to the “collapse” of WTC Building 7 on 9/11 and includes the expert testimony of technical and building professionals. The shortened version of our Youtube hit fills in between 55-minute PBS programs such as Frontline, Masterpiece Theater, and News Hour.

+ PBS airings of ESO

That will be ideal to have "Solving the Mystery" running on PBS as part of 'Spotlight On" plus getting a few more PBS stations to broadcast "Experts Speak Out' simultaneously. Maybe even running some spots of RB7's third ad in select markets as part of the OTP campaign??


All this could really snowball.

With Smartphones in this era, marketing has really changed. People can "Google" whenever they see a billboard.

Thought Provoking Ad

Great job - my only comment the type is too small that tells the story of 7's collapse and titles under the photos should also be larger type. You want people to notice the titles. Also, reverse type is hard to read and perhaps the orange should be darker.

The Most Effective Ad Audience?

Moving the seemingly criminal federal government to properly investigate 9/11 seems very unlikely. However ... New York City and New York state authorities are not as unduly influenced by the same forces steering the federal government.

Concentrating awareness efforts upon a smaller local population in the New York City region holds the greatest potential for successfully moving local authorities via public pressure to properly investigate at least the matters surrounding the WTC's destruction.

Such an investigation can open other doors. Biting off too much at one time may not be the best approach.

Another poorly planned project by AE911Truth

To those who are interested:

I encourage you to save your money. Don't throw money into this thing. This is a stupid, half baked plan and there is no reason to believe that it will succeed.

Once again it looks like Richard Gage is making decisions by himself with only yes-men or yes-women giving their input. If Gage and AE had made a written project plan for this ReThink911 project and showed it to the Team Leaders of AE911Truth, better yet to the entire Team (overall Team which includes all members of all of the individual Teams) and asked for genuine feedback and input, and he took that feedback and input seriously, he would have never thrown this out to the public. He would never say, "This is our project." Why? Because the feedback and input would have said, among other things, what I will describe here. There are so many problems with this project it is an embarrassment.

This phantom $600K Ad Campaign sounds good on paper but I am very skeptical of it. First of all Richard Gage is a horribly unorganized person. He cannot organize much beyond his own behavior. I am doubtful that he can organize anything like this and have it succeed. He is also a control freak, a micro manager, so that he will not delegate a project like this to somebody else and let them design it. He has to be involved in controlling every little detail.

In particular:

#1) I do not believe that there are $300,000 in pledges to match anything. Read it again. Where does it say how much money they have raised? Nowhere. Gage busted his butt to raise $20,000 for the failed college outreach project last fall. The entire annual budget of AE is not much more than $300,000. It's easy to make a pledge but not deliver. I pledge to deliver the moon on a silver platter the day after Gage gets his act together. An easy pledge because he never will. But consider this: I pledge to deliver the moon on a silver platter the day AE reaches 2,000 A and E signatures. Maybe they will. I can always break my pledge. Also this ad does not identify who or what "ReThink911" is. It sounds like this coalition of 42 organizations has NOT raised any money.

#2) Gage and AE are terrible at organizing teams. Most of AE's teams are dysfunctional and suffer from Gage's control freak, micro manager, not trusting anyone or delegating style. In April 2010 AE tried (with my help, I was part of this) to set up a system of "Action Groups" around the world. Here we are 3 years later and there are minimal Action Groups and they are minimally active. He is counting on teams to raise thousands of dollars. No way.

#3) When people read the fine print they are not going to want to do this. The note by the double asterisk says, "**See below to find out your city’s target.The final allocation of funds is subject to change based upon the total amount of funds raised and the approval of ads in each city." The ad does not describe what will happen if your city does not reach its fundraising goal, but it sounds like that money will get poured into the budget for another city. A big de-motivator. Also there is no local control for this project. The choice of words in the ad, "your team’s amount" and "will receive the corresponding match" are deceptive. The people that Gage and AE expect to raise literally thousands of dollars are not going to receive a darned thing and the concept of "your team's amount" has no basis in reality. It is an accounting creation.

#4) Overall this is another one of AE's and Gage's short cuts. He thought the same way when planning the failed college outreach project, which was a $20,000 project. The AE website does reach thousands of viewers each day. My guess is that many are already "in the know" about 9/11. Gage believes that if you "dream big" you can "plan small" and still have success. His years of experience so far give direct first hand evidence that he cannot; that this does not lead to success. But he continues to plan small, omitting project plans and not soliciting or taking seriously any feedback or input. More on this later.

#5) They are totally unrealistic about the cost of billboard advertising.

#6) It might take 6 months to collect on the valid portion of the $300,000 in pledges, and that valid portion may only be 10% of the total. After collecting the money of course the ads have to be purchased and then actually deployed (or put up). No time.

#7) They talk about New York City advertising as something that WILL happen but the rest of the description is what MIGHT happen, depending completely on a number of very improbable events all happening first and in plenty of time. This statement is basically a lie: "New York will have an ad buy of $60,000, part of which will pay for a massive billboard in the heart of Times Square that has already been approved. Close to 1 million people will pass it every day in the month of September!" I'd bet the AE bankroll that that will not happen. Do you see the deception? They talk about "has already been approved". Well what has been approved? I could approve a trip around the world for every poor person in New York City, first class, all expenses paid, staying in 5 star hotels with lobster and caviar and champagne every single night. Who is going to pay for it? These AE911Truth lies are intended to con people into buying this crap.

I would bet that not more than one city on Earth will reach its target, and that is San Francisco. Most likely by mid July AE911Truth will have forgotten about this plan and you won't even hear about it any more. They will be on to another half baked, poorly planned project.

It's very unfortunate that the 9/11 Truth organization that has the greatest amount of credible scientific information on its website and raises the most money ($300,000 a year, of which Gage's salary is $85,000 plus AE pays his rent and all his expenses) is so poorly led and unorganized. This is what prevents AE from accomplishing anything of significance. AE gets done about 1/10 of the work they should with the resources they have. Most of these failures are due directly to Richard Gage and his poor leadership and management and lack of planning.