ReThink911 Launches Global Ad Campaign with Fundraiser for Massive NY Times Square Bill Board logo JUNE 24, 2013

New York to Learn Once and For All a Third Tower Fell on 9/11

    Make This Billboard a Reality in September

New York Ad in Times SquareThe ReThink911 campaign is pleased to announce that this September’s global ad campaign will be spearheaded by a 50-foot billboard in the heart of Times Square. Towering over the surrounding blocks, this billboard will attract the attention of nearly one million pedestrians each day and set the stage for New York and the whole world to learn that a large 47-story skyscraper also fell on 9/11.

ReThink911 has put down half the money needed to purchase this billboard for the full month of September. Now we are counting on you to bring us the rest of the way. Donate now, and we will send you a free ReThink911 bumper sticker with your donation of at least $50.*

Or, if you wish to donate to one of the other cities where ReThink911 is placing ads, click here to find your preferred city and donate generously. Together we can make ReThink911 go viral this September.

    Re-strategizing the Campaign

As you will see on, the campaign has decided to narrow the number of cities to eleven strategically selected markets due to the fact that a large source of pledged matching funds has not arrived as expected, and due to a revised strategy of concentrating our funds in fewer cities. Those eleven cities are:

New York City
San Francisco
Washington D.C.
San Diego

The campaign has selected a specific ad buy for each city and is using the funds raised prior to the campaign to cover half of the cost of each buy. As with the billboard in Times Square, we are counting on you to bring us the rest of the way by August 1. Fortunately, our targets are well within reach!

With this revised strategy, ReThink911 will be investing strategically to generate the biggest return in terms of raising awareness, gaining media coverage, and significantly altering the public dialogue on 9/11.

Those who have donated for ads in other cities will be asked to decide what they want to do with their donation. We in the ReThink911 campaign understand that many supporters were excited about having ads in their city. However, we are certain this new strategy will be just as successful, if not more successful, with your continued commitment.

Following the fundraising drive, which ends on August 1, ReThink911 will start gearing up for a month of grassroots actions to take place in dozens of cities across the world during the month of September.

We thank you for your generous support, and we cannot wait to move forward in our collective goal of creating the ultimate breakthrough!

Support this campaign with a donation Donate
    About Rethink911

ReThink911 is sponsored by Architects & Engineers for 9/11 Truth, a 501(c)3 non-profit organization, and Remember Building 7, a campaign by 9/11 family members to raise awareness of Building 7.

All donations are 100% tax-deductible.



Great, but, at the bottom we need: BUILDING 7 .... the full width of the billboard.

Mike, the 54' high bill board

Mike, the 54' high bill board will have Building 7 appear THREE times....the sign is so big that while on this small mock up the recurring name "Building 7" may appear to be to diminutive - references to Building 7 will in fact be very prominent on the bill board and will be very obvious to folks passing by.

This ad campaign will be seen by millions and millions of people around the world throughout the entire month of September - it genuinely has the potential to tip the paradigm!

Effective Billboards

Are simple. I hope the final version has much less clutter and no fine print.

Suggestion: "WHAT HAPPENED TO WTC7?" or even... "WTC7?"

"Did you know" is unnecessarily implying the viewer does not know something... it's a distraction from the more important message of "what happened to WTC7?".

what happened

' what happened to wtc7, the 3rd tower to fall on 9/11?"

and how about aerial advertising at beaches on labor day weekend, or sooner?

Drive by billboards

I see the drive-by billboard @ is less complex. Looks good.

With the the walk-by example above, people have time to read it, so my suggestions to make it more simple seem less useful the more I think about it.

Great project.

"Achilles Heel" of WTC 7 Focus?

WTC 7 is obviously a "gateway" to greater 9/11 understanding. Yet in order for the apparent WTC 7 implosion to become significant to the uninitiated public, it seems that it must be linked to the WTC 1 and 2 destructions and the shocking loss of life within them. Does the latest ad effort address WTC 1 and 2 satisfactorily?

After all, WTC 7's destruction "officially" resulted in no loss of life. Will an unusual office building destruction resulting in no loss of life gain enough of a hold on the public to compel them to pressure public officials to re-examine all 3 building's destructions and the related loss of life? With all due respect, perhaps not.

What made the 9/11 false-flag so effective upon the public imagination and the push towards war was the shocking loss of life attributed to make-believe bad guys in Afghanistan. The only aspect of the unusual WTC building destructions capable of moving the public and other authorities to re-examine them is a link to the massive loss of life.

Should NY Be The Exclsuive Ad Focus?

While raising awareness in the many major cities listed, only the residents of the city and state of New York have the most potential to compel local NY authorities to investigate the WTC building destructions.

Thus it seems that all funds might be best spent in that region. A proper federal investigation seems unlikely.

New York Only and Better Design Needed

I agree the focus for the funds should be on the NYC billboard. I've been criticizing AE ads for a long time. The reverse type doesn't pop because the background orange color is too light and everyone is correct Building 7 needs to be huge type, not an afterthought. You might want to make a faint outline of the type to make it standout. The smaller design that won a while ago had the same problems. Why spend all that money if the design doesn't sing?

I've already donated and turned down the offer for a bumper sticker - New Yorkers don't have cars, so kindly come up with a better offer for New Yorkers or remain in the insensitive humor category.

I Still Want to See This on TV

I completely agree with Aidan on keeping the focus in NY and would like to see this 3rd Remember Building 7 ad run. It is too good not to air! A 200K budget should have TV spots as part of the mix. If half the budget went to air these spots it could run the entire month of Sept. with money for the Times Square billboard and another centerfold in the Village Voice. The first round of TV ads with BuildingWhat? was the greatest success of all, triggering a chain reaction of media coverage worth millions of dollars. Sure, the 2nd round didn't trigger the same response, but it still built awareness and momentum. Even a shorter run now would build upon what's already been done -- the result is cumulative -- and could open Pandora's box and 'tip' the planet. The strategy was right and we need to stick with it. Pressure New Yorkers to do an investigation since they have the local jurisdiction.

Besides, more money would be raised if TV spots were being run. This is why people donated to the RB7 campaign. They/ We donated to AIR a specific spot that was being pitched.

Again the best produced spot ever, in my opinion:

whole heartedly agree

that ad is great.

Path to Truth

Unwinding secret government begins at the World Trade Center, 9/11/01. Join us!

a third tower

eliminate "did you know?" keep it declarative: "a third tower, building seven/7, fell on 9/11."

and i hope

this can't be stopped by tptb, as was the proposed movie.

Every one needs to push NOW . September is almost here!

I think this campaign is great and we all need to help gain attention for

Here are first three short video promos I have made. More in the works.. I'm not a pro but if everyone can do separate actions, there's no stopping rethink911

Let me know what you think. I figure I need to keep the videos short enough to get attention and make people interested to learn more by visiting rethink's website to donate and share info with others.

Well Done!

Short and sweet.

Taxi Ads

I like this! 45 taxi top ads in D.C. for the full month of Sept.

 photo 941bb355-9ad3-4f9b-80cd-09d6dbc1a61f_zps46721fd5.jpg

Good luck--but

Good luck--but the whole point is that these buildings did NOT simply 'fall.' Couldn't there at least be some quotation marks around the word 'fell'?

How Many?

How many steel-framed skyscrapers have simply fallen? 0? Quotation marks might be a good idea though.