Truth activists have all the facts on our side, but how do we persuade people who stubbornly refuse to listen to those facts? I read a book recently which provides expert marketing advice for political activists1. This essay summarizes principles of persuasion for use by truth activists.
Those promoting a fascist agenda have long been using advanced marketing techniques to manipulate people. We must understand these techniques in order to shield ourselves from manipulation.
In addition, using these tools in our work to protect our liberties, spread truth and promote justice will make us more effective.
The first thing to understand about persuasion is that every person actually has 3 brains. Top-notch communicators appeal to all 3 brains.
The 3 brains are: