"Building What?" Update: Enough to Reach 100,000 Viewers


"Building what?" - Judge Edward Lehner upon hearing mention of WTC Building 7

Click to visit the temporary website!
Dear Friends,
Thank you for helping us meet our target for the first week of the “BuildingWhat?” fundraising drive! We have $10,547 in the bank to air TV ads showing footage of Building 7 all over New York City. After expenses that’s enough to reach 100,000 people with 10 spots. Who wants to see enough raised for 500 spots? Every $750 we raise is enough for another spot to reach another 10,000 people, so please contribute generously and ask your friends to contribute too! Go to BuildingWhat.org.

Another big plus is that a generous individual has pledged to match 5% of all contributions made – meaning the more you contribute the more he will contribute!

Don’t forget, the 30-second ad that will appear on TV screens all over New York City will be unveiled on Friday, August 27. In case you need another reason to contribute, here are seven:

7 Quick Reasons to Support the “BuildingWhat?” TV Ad Campaign

1) Because Building 7 is the “Zapruder film of 9/11”. The public release of the Zapruder film awakened millions to the truth about JFK 12 years after the event; footage of the collapse of Building 7 has the same potential. But only if we make it reach the masses.

2) To end the media blackout on Building 7. If we can’t count on the media to educate the public about the total free fall collapse of a 47-story skyscraper, we must take it upon ourselves to.

3) Because we are a grassroots movement. We receive no contributions from corporations or foundations. We can only succeed in influencing public opinion if we put our money where our heart is.

4) To unite the movement and maximize our impact by channeling our resources and energy toward a specific goal.

5) Because your contribution will be 100% tax-deductible.

6) Because 5% of your contribution will go to the WTC Rescuers Foundation to help WTC responders get the information that can save their lives.

And finally, because having one million New Yorkers see the collapse of Building 7 is a definite game changer.

BuildingWhat.org. Thank you for caring.

Sincerely yours,

Manny Badillo, Nephew of Thomas Joseph Sgroi

David Chandler, International Center of 9/11 Studies

Richard Gage, Architects and Engineers for 9/11 Truth

David Ray Griffin, Religious Leaders for 9/11 Truth

Niels Harrit, Coauthor of the WTC Nanothermite Study

Karen Johnson, Political Leaders for 9/11 Truth

Erik Lawyer, Firefighters for 9/11 Truth

Bob McIlvaine, Father of Bobby McIlvaine

JF Ranger, World for 9/11 Truth

Kevin Ryan, Coeditor of the Journal of 9/11 Studies

Ted Tilton Jr. and Justin Keogh, 911Blogger.com

William Veale, Lawyers for 9/11 Truth

Ted Walter, NYC CAN

In a Nutshell

The “BuildingWhat?” Television Advertising Campaign is a movement-wide effort cosponsored by several 9/11 truth organizations and leaders to blanket New York City in the week of September 20, 2010 with television advertisements featuring footage of Building 7’s collapse.


· The fundraising drive will run from August 11th until September 11th.

· As a 501(c)(3), AE911Truth will be the fundraising vehicle, making all contributions tax-deductible!

· AE911Truth will receive 5% of the funds raised, another 5% will go to the WTC Rescuers Foundation, and the remaining 90% will go toward ad placement, web design and press releases.

Scope of the Ad Campaign

At an average cost of $750 per 30-second ad, and an average viewership of 10,000 people per ad, $500,000 minus expenses will allow for approximately 5.5 million individual views. The number of people who would see the ad at least once would be around 1 million.

Why New York

To have an immediate and major impact, the first advertising campaign will be concentrated in one location. In addition to being where the events took place, New York City is the best location because it makes up 6.5% of US television viewers, it is the media capital of the country, and New York City's government provides the best chance for an official investigation to be started in the foreseeable future. Many local officials have been educated about Building 7 and are waiting for greater public support before taking action. After the New York campaign is finished we will begin fundraising for the next campaign in a city to be determined.

Description of the Ad

The ad will be produced by John Kirby, creator of both NYC CAN ads, “Vote For Answers” and “A Message from Bob McIlvaine.” The ad will be shot and edited in a similar style to the NYC CAN ads, featuring a handful of 9/11 family members together with the most compelling footage of Building 7. The ad will be unveiled next Friday, August 27! Stay tuned!


Over one million New Yorkers will see Building 7’s collapse for the first time and tens of thousands will go to BuildingWhat.org for more information. The website will be a visually stunning, user-friendly journey through the most essential information about Building 7. It will open with a 90-second video intro featuring 9/11 family members and David Ray Griffin telling the story of Building 7, including the origin in a New York City courtroom of the expression, “Building what?”, interspersed with news footage from 9/11.

What You Can Do

1) Donate generously!

2) Tell your friends to donate generously!

3) Help us find matching contributors! Do you know someone who would be able to match 2% or 5% or even 20% of everything that is raised? Can you match a percentage? Please let us know so that when we unveil the ad on August 27 we can boost the fundraising drive with the promise of matching contributions!

Go to BuildingWhat.org


Thinkers think and talkers talk. Patriots ACT.


thanks for update

It is good to know the result of our collective efforts to raise awareness..

My group, sValley 9/11 Truth is planning an event this September 11 and all funds raised after covering expenses will be going to sBuildingWhat.org

I linked to this thread with other references from sFlybyNews.com

Just a reminder to everyone.

Just a reminder to everyone. Tonight is the Richard Gage/Dave Thomas debate on Coast to Coast AM. Encourage people to call in and support Richard.

Kim Johnson and Niels Harrit will also be included in the discussion.

What pisses me off is that skeptics on the show like Michael Shermer get to spew their verbal filth unabated. But whenever a truther gets on, there always has to be a counter-viewpoint to offer "balance". I've heard radio shows cancel 9/11 discussions because they can't find a person to debate in favor of the official story. Then why can't they simply allow the truther to hold the stage alone? But noooooo....

"Cotton Candy Columns..."

When I first spoke to the producer for C2C about booking Richard back in June, she was pushing for a debate format-- I don't think Punnet would have done it otherwise. Did you guys catch it last night?

My favorite part was when Dave Thomas was trying to claim that Building 7 actually took about 16 seconds to fall (which contradicts NIST), and that this progressive collapse was happening in the interior of the building hidden from view. The free-fall drop "of the shell" happens after this magical destruction of the 25 core columns and connections, he claims. But Richard quickly pointed out that the 58 perimeter columns would have still provided resistance. Free-fall is checkmate delivered by Gage even in this bizarre scenario. So according to Thomas, an unseated girder causes an etch-a-sketch like interior failing of core columns-- and the exterior columns provided less resistance than cotton candy.

I e-mailed this to Ian

I e-mailed this to Ian Punnett:


I thought that this debate was supposed to be Richard Gage vs. Dave Thomas? Instead it felt like Richard Gage vs. Dave Thomas & Ian Punnett. “Great point Ian”, Thomas at one point proclaimed as he congratulated his tag-team partner [You] for helping him score points in the exchange. Basically all of your toughest questions were directed to Gage while softballs were tossed underhand to Thomas. What was the toughest question that you asked Thomas? I can’t remember a single one? Ian, you tried to suggest that the explosion sounds could have just been the sounds of the buildings collapsing organically relative to the silence of the city.

You also shed doubts on the eyewitness testimony. Eyewitness testimony is relied upon all of the time in criminal investigations. Then Gage mentioned that the sounds were heard by many credible witnesses BEFORE the collapse even began. Dave Thomas had no coherent response to it at all. In fact he seemed to fall silent. But you didn’t badger him about that like you did Gage about the estimated amount of explosives, who did it, what caused it, why bring down building seven?, etc. All questions that you knew couldn’t be answered without a proper investigation.

Dave Thomas had previously suggested that it was pseudo-science to believe that building seven fell at free-fall speed in one of his own writings. Why didn’t you call him on it? I know that people e-mailed this point to you. NIST itself had officially admitted that it fell at free-fall speed. That makes him the conspiracy theorist challenging the official story. Neils Harrit later pointed out other areas where the skeptics were contradicting NIST.

How’s this for an incredible explosion recorded on video/audio:

That doesn't sound to me like the expected crinkling and crackling of a building falling on its own.

William Rodriguez also described what he heard. His testimony was conveniently omitted from the 9/11 Commissions final report. Why hide from it if it means nothing?


You also bolstered the use of computer models as the way that you conduct science. But why belabor that point when Richard Gage explained that the parameters used as input in these so-called computer models were being kept a secret? Is that true science?


“Pursuant to Section 7(d) of the National Construction Safety Team Act, I hereby find that the disclosure of the information described below, received by the National Institute of Standards and Technology ("NIST"), in connection with its investigation of the technical causes of the collapse of the World Trade Center Towers and World Trade Center Building 7 on September 11,2001, might jeopardize public safety. Therefore, NIST shall not release the following information”

You don’t think it’s unfair to ask ‘truthers’ why these buildings had collapsed yet I don’t hear you formally calling for a new investigation either.

On a final note Ian. It seemed like you spent a whole lot of time reinforcing your preconceived notions about 9/11 by reading mainstream news reports. I’d love to hear you explain this one. It's Fox News. I'm sure that you trust them right?


“...Shortly before the building collapsed, several NYPD officers and Con-Edison workers told me that Larry Silverstein, the property developer of One World Financial Center was on the phone with his insurance carrier to see if they would authorize the controlled demolition of the building – since its foundation was already unstable and expected to fall.

A controlled demolition would have minimized the damage caused by the building’s imminent collapse and potentially save lives. Many law enforcement personnel, firefighters and other journalists were aware of this possible option. There was no secret. There was no conspiracy.…”.

web site

Hi can you please take off the "web site under construction" note on the web site? it looks like it may not be well planned, or something like that. I think it would help get more contributions if you take that off.

Excellent idea, excellent follow through!

I am stoked to see this campaign growing as it is. I look forward to seeing the production. Keep pushing on all fronts. Thanks to Mr McGee and all the others who are making this happen.

Excellent follow through!

Ditto here. Rob expressed it well.
McGee and others, thanks for all the hard work and promotional actions over the years.

NYC CAN World Video Premiere on The Alex Jones Show Today


NYC CAN World Video Premiere on The Alex Jones Show Today

August 26, 2010

After much anticipation, an advertisement featuring footage of Building 7’s collapse, soon be seen on TV screens all over New York City, will be unveiled on Prison Planet TV!

The “BuildingWhat?” TV Advertising Campaign is a movement-wide effort to blanket New York City with TV ads in the second half of September featuring footage of the collapse of World Trade Center Building 7. The campaign is cosponsored by David Ray Griffin, Richard Gage, Niels Harrit, Kevin Ryan, Bob McIlvaine, Manny Badillo, and several other leaders and organizations. The campaign seeks to raise $500,000 in order to expose over one million New Yorkers to footage of Building 7’s collapse.

The reason why the mainstream media won’t air footage of Building 7 is quite simple – because that footage is the “Zapruder film of 9/11.” On the evening of March 6, 1975 more than 11 years after the assassination of JFK, the Zapruder film was aired publicly for the first time ever, allowing millions of Americans to see with their own eyes the brutal tragedy that had unfolded a decade earlier on a sunny afternoon in Dallas. A few seconds of footage refuting the fairytale of a lone gunman changed the way a people thought about the event of their generation, and public outcry led to a new congressional investigation.

Today Building 7 gives us that same opportunity. When a judge in a New York City courtroom says, “Building WHAT?” in response to hearing the words “Building 7”, it tells us just how well Building 7 has been hidden from public view. But two weeks of TV ads can begin to change everything. For months the New York City Council and Manhattan DA have been educated about the collapse of Building 7. It is now time to raise public awareness so that a handful of courageous officials will have the public support they need to stand up and demand the truth.

Fresh food that lasts from eFoods Direct (Ad)

Tune in today to see this ground-breaking ad aired publicly for the first time ever, and please consider donating at http://www.BuildingWhat.org to ensure it is seen by one million New Yorkers.